TechHive: High tech meets haute couture at New York Fashion Week

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High tech meets haute couture at New York Fashion Week Sep 13th 2013, 10:00 Fashion powered by Pinterest Designers need tech to stay fresh in a highly competitive industry. They rely on bloggers to bring their clothes to life, Twitter and Tumblr to share behind-the-runway peeks, and Pinterest for us regular Janes and Joes (okay, mostly Janes) to file away inspirational images of those expensive outfits. Fashion's biggest names upped the ante at fall Fashion Week in New York, which ended Thursday. Google and Samsung landed on the runway with the Moto X smartphone and the Galaxy Gear smartwatch, while fashionistas used Instagram and Pinterest to document every print and peplum. Nina Garcia dons Google Glass Marie Claire creative director Nina Garcia, best known for her role as a judge on Project Runway, wore Google Glass throughout Fashion Week to capture show snapshots and clips. Her runway photos and videos from Glass were shared across a slew of social media channels. This isn't the first time Glass has made an appearance at Fashion Week. Last fall, designer Diane von Furstenberg took the not-that-fashionable Glass for a test drive on the runway. To read this article in full or to leave a comment, please click here Media files: techatnyfw_hero-100053986-small.jpg

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