BERLIN—Imagine being able to take all-round pictures like those seen in Google's Street View from a small camera you can carry around in your pocket. That's the promise of Ricoh's Theta, a sleek panoramic camera launched at this week's IFA electronics show here.
The camera is intended for both consumer and professional users alike, and I tried it out at the show.
Theta is long and thin and doesn't look much like any other camera. It's about as long as a smartphone but isn't as wide and is quite a bit thicker. It's most striking feature is a fisheye lens toward the top of the device. It's matched by one on the rear and its through these that the camera can take pictures that extend almost 360 degrees in any direction.
There are only three buttons on its body: about halfway up its body is one for the shutter and on the side are buttons to switch on and off the power and Wi-Fi connection.
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