TechHive: BlackBerry offers Messenger app to Android, Apple users

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BlackBerry offers Messenger app to Android, Apple users Sep 21st 2013, 17:01 BlackBerry this weekend takes a historic fork in the road as it makes what was once its distinguishing application, BlackBerry Messenger (BBM), available for download to Android and Apple smartphone users. The company announced its intention several weeks ago, and is following through by giving Android 4.x users access to the app from Google's Play, followed by a version for iPhone users available from Apple's App Store. The move is an extraordinary moment for Blackberry and given that BBM messaging will be free also between users running the app, potentially disruptive for the mobile market as a whole if it can grab new users. There are currently no plans for a Windows Phone app. The firm's strategy of turning BBM into a larger social platform explains why it has taken the interesting if risky decision to untether its messaging system from its own declining hardware and software platform. To read this article in full or to leave a comment, please click here Media files: bbm_icon-100054799-small.jpg

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