TechHive: Ads are on the way for Instagram's 150 million users

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Ads are on the way for Instagram's 150 million users Sep 9th 2013, 14:52 Instagram is unstoppable. The photo-sharing app added 20 million users over the last two and a half months, growing from 130 million to 150 million monthly active budding photographers since introducing video. For comparison, Twitter had 200 million active users as of March. Vine, Instagram's main competitor, has 40 million registered users. Instagram is clearly killing it. So it comes as no surprise that Facebook is preparing to turn the popularity of its subsidiary into cold hard cash. Emily White, Instagram's director of business operations, joined the company in March to take the app to the next level. And that next level will include ads, at least that's what Facebook CEO Mark Zuckerberg said he envisions during social network's second-quarter earnings conference call. "We expect that over time we're going to generate a lot of profit from [Instagram], probably through advertising," Zuckerberg said. To read this article in full or to leave a comment, please click here Media files: brandsoninstagramvideo_primary-100049161-small.jpg

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