A smartphone is not a camera. That's the concept Nikon wants to hammer home with its fresh effort to elevate the Coolpix point-and-shoot line above the sea of smarty-pants phones that think they can outshine anything with a fixed lens.
Nikon is betting that its new long-zoom, 18.1-megapixel Coolpix L620 will get a positive reception from consumers who typically rely on their smartphones, especially when traveling.
The Coolpix L620 is designed to be as easy to use as a smartphone camera, but with such benefits as the zoom and a comfortable ergonomic grip. "Features like the BSI CMOS sensor helps users take better pictures in low-light situations, while lens-shift vibration reduction mitigates the effects of camera shake, and the 14x zoom lens is a powerful lens to capture content near or far," said Steve Heiner, Nikon's senior technical manager.
Scene modes and an Easy Auto mode also let you enhance photos with features like Red Eye Fix and Face-Priority AF. Special effects include Quick Retouch, Filter Effects, and Skin Softening.
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