TechHive: Asus readying new Transformer and MeMO tablets for rollout later this year

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thumbnail Asus readying new Transformer and MeMO tablets for rollout later this year
Aug 9th 2013, 15:14, by Michael Kan, IDG News Service

Taiwanese PC maker Asus plans to launch new tablets in its Transformer and MeMO Pad lines of Android tablets later this year as it aims to build up its brand in the tablet space alongside the Google Nexus 7 series.

Asus's CEO Jerry Shen made the comments on Friday in an earnings call that also presented slides detailing the company's product roadmap. The slides mentioned product names including "MeMO Pad HD 8", "MeMOFone HD 5", and "PadFone mini", suggesting the company is planning new tablets at varying sizes.

In the near future, Asus wants its own tablet products to become bigger than the Nexus 7, a product the company partnered with Google to develop. The latest model was unveiled last month and pricing starts at $229.

"The goal is our own branded tablet volume will be bigger than the Nexus 7 volume," Shen said. "After a six month effort, I believe in Q3 our own branded products will achieve more than 50 percent of our total tablets."

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