TechHive: 30 designs in 30 days: Yahoo's getting a new logo (but the exclamation point stays)

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30 designs in 30 days: Yahoo's getting a new logo (but the exclamation point stays) Aug 7th 2013, 12:55, by John Ribeiro, IDG News Service Yahoo is redesigning its corporate logo to reflect a rapidly evolving company. The new official logo to be unveiled at 9 p.m. U.S. Pacific Time on Sept. 4 will be "more reflective of our reimagined design and new experiences," said Kathy Savitt, chief marketing officer at Yahoo, in a blog post on Tuesday. The purple color and exclamation point will continue, she said. Yahoo is going through a makeover to be more relevant to a new breed of users, who are increasingly using their mobile phones to access the Internet. The company's CEO Marissa Mayer has hired new staff for some key roles, and acquired a string of companies, including blogging service Tumblr and smaller startups which could offer mobile technology or staff with experience in the area. To read this article in full or to leave a comment, please click here Media files: new-yahoo-logo-100049190-small.png

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