Vimeo has rebuilt its video player using HTML5, the latest version of the Web programming language that is challenging Adobe Systems' Flash player in serving up Web video.
The use of HTML5, which allows certain types of videos to be played natively in Web browsers without additional software plugins, means that some content on Vimeo will load in less than a second, wrote Brad Dougherty, a senior application engineer, on the company's blog on Tuesday.
Vimeo estimates that about 65 percent of its users will be served the HTML player. Newer versions of the Firefox and Opera browsers, Microsoft's Internet Explorer and Google's Chrome support HTML5 to varying degrees.
Web browsers have developed richer HTML5 capabilities over the past two-and-a-half years since Vimeo rebuilt its player, Dougherty wrote. Smartphones are also increasingly powerful and able to accommodate HTML5.
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