A 77-inch television with a curved screen and resolution four times better than today's high-definition TV will be a centerpiece of LG Electronics' product line-up at next week's International CES in Las Vegas.
The TV's screen is based on OLED (organic light emitting diode), a fundamentally different technology from LCD (liquid crystal display), the dominant flat-screen type in use today. Compared to LCDs, OLED panels produce pictures that appear brighter, crisper, more colorful and more vibrant to most people.
The technology has been in commercial use for several years in smartphones, but display makers are still struggling to reliably produce OLED screens at screen sizes large enough for televisions.
The difficulties in production mean many OLED products never reach the market or, if they do, remain prohibitively expensive for most consumers.
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