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LAS VEGAS—It's impossible to judge the value of a product that's still in the prototype stage, but if nothing else, the GlassUp augmented-reality smartglasses promise to address two problems with Google Glass: They make a slightly less nerdy fashion statement, and they place overlaid content closer to the center of your sight line, theoretically mitigating eyestrain.
I welcome both of these features. I don't feel comfortable wearing Google Glass in public (except inside geek-friendly venues like CES 2014), and I have definitely experienced eyestrain during concentrated use of Google Glass, which places its content overlay in the upper-right periphery of your vision.
Image: Jon Phillips
GlassUp aims to offer a more tasteful, simple alternative to Google Glass.
GlassUp is an Indiegogo project that's being developed by a small Italian firm, and we can definitely see some European design flare in the company's non-functional mock-up. At last year's CES, GlassUp simply handed out brochures. This year, they returned with two pieces of hardware. A design treatment showed what the shipping product will look like, while a very, very, very rough engineering sample showed a faint sliver of AR content in one's line of sight.
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