Criticism hurts—especially when you're not sure where it's coming from, or why, and have no way to respond to it.
That's the feeling among some business owners, who say a new rating system that Facebook introduced to better compete with Yelp is actually doing more harm than good. The system, which is currently in a testing phase for the desktop version of Facebook, lets people leave ratings on a scale of 1 to 5 stars, in addition to text reviews, on businesses' Facebook pages. So, if a simple "like" will not suffice, there's this.
But some small business owners say the system contains numerous flaws that have caused headaches for them and made it difficult to manage their companies' pages on Facebook. Among their complaints: The ratings can be left anonymously, sometimes with no real feedback attached to them, and without any way to respond to the reviews or correct mistakes in them.
Claims confusion
Part of the issue is that the system allows for discrepancies between a business's overall rating and the reviews that are viewable on its page. The way the system works now, someone can write a positive review but leave a low star rating for the business, which is factored into its overall grade. That makes it hard, some business owners say, to understand what's really going on.
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