Beats Electronics's new music subscription service, Beats Music, will launch next Tuesday, January 21, entering an increasingly crowded music streaming market where nobody has really come up with a great way to suggest new music to listeners.
While the company has proven very adept at selling headphones, many existing and potential Spotify users may wonder what, if anything, the new Beats service will offer that Spotify doesn't already. Beats better have a good answer to that question, or it will end up as just another streaming-music service.
Beats may indeed have some culture, resources, people, and partnerships to draw on that would help it launch a superior service. Based on what we know about the Beats brand and the streaming music market, here are seven ways Beats could deliver a service that beats Spotify.
1. Give us better music curation (and lose the arrogance)
God knows the music industry people who run Beats have done a lot of talking about music curation. Anybody who's used a music subscription service knows that "whiteout" moment when you've burned through your playlists and have no idea which of the 20 million available tracks to go to next.
To read this article in full or to leave a comment, please click here
ConversionConversion EmoticonEmoticon