TechHive: Survey: Amazon sees more spending from Kindle owners

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Survey: Amazon sees more spending from Kindle owners Dec 13th 2013, 18:48, by Jared Newman Amazon's strategy of selling Kindle devices at cost is paying off for the retailer, at least according to one survey. Consumer Intelligence Research Partners surveyed 300 Amazon.com customers in the three months leading up to November 15 of this year. The research firm found that Kindle Fire and Kindle e-reader owners spent an average of $1233 per year on Amazon. That's a fair chunk of change, especially when compared to the $790 per year people who don't own any Amazon devices are spending at online retail site. CIRP estimates that 40 percent of the people who shop on Amazon also own at least one of the company's Kindle devices. CIRP also estimates that 20.5 million Kindle e-readers and tablets are currently in use in the United States, and that 40 percent of people who shop on Amazon own a Kindle device. Kindle owners tend to shop in more Amazon departments, and buy from Amazon 50 percent more often than non-Kindle owners. To read this article in full or to leave a comment, please click here Media files: bezos_kindle_fire-100160324-small.jpg

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