Samsung will stop at nothing to be number one, especially if that means merging two powerful divisions within its company to create one super division that could trump all its competitors—at least, that seems to be the idea.
According to Korea's ETNews, Samsung has reorganized its camera and smartphone divisions so that the two are essentially one and the same. Samsung Electronics explained to ETNews:
"We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones."
By taking advantage of two very powerful arms of its business, Samsung will attempt to increase its marketshare in the camera market, while also capitalizing on the technology for its handsets. The two divisions will also work together to market products and analyze data to help map out the best possible sales outcomes.
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