TechHive: Jeff Bezos: Super CEO or Supervillain?

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thumbnail Jeff Bezos: Super CEO or Supervillain?
Dec 3rd 2013, 11:30, by Philip Michaels

Your tech company's CEO is a bold, visionary leader recognized far and wide as an innovator in the industry. He or she never shies away from embracing Big Ideas or taking risks that most of us would dismiss as foolhardy. The press hangs on this charismatic technology guru's every word, waiting to see what wisdom he or she will reveal next.

And the CEO of your tech company is, in all likelihood, a supervillain.

Look, the eerie similarities between the movers and shakers of Silicon Valley and the banes of the Superfriends' existence have been staring us in the face for a while. Tech CEOs build wondrous gadgets? So do supervillains. Tech CEOs amass wealth and power that mere mortals can only dream of? That's a move straight out of the supervillain playbook. And tech CEOs do all this from sprawling campuses, with the assistance of an army of eager employees? Swap in "lairs" and "henchmen" for "campuses" and "employees" and you may as well be describing the Legion of Doom instead of Google or Apple.

Consider the case of Jeff Bezos, recently profiled on 60 Minutes. The television news program portrayed Amazon's CEO as a forward-thinking titan of digital industry; but as we watched the segment, we felt the unmistakable buzz of our Spidey Sense tingling. To answer the question on nearly everyone's lips this week—Is Jeff Bezos a Comic Book Supervillain?—we broke out a list of six sure signs of supervillainy to see where the Amazon CEOs ranks among the Doctor Dooms and Sinestros of the universe.

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