TechHive: AMD plans loyalty giveaway program for Raptr game optimization app

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thumbnail AMD plans loyalty giveaway program for Raptr game optimization app
Dec 19th 2013, 22:14, by Mark Hachman

Both AMD and Nvidia have traditionally offered "bundles" of free games with their graphics cards, a carrot to lure buyers to their hardware. Now, AMD plans a similar strategy with its Gaming Evolved app, powered by Raptr.

raptr most played crop Raptr

Raptr showcased some of 2013's most popular games this week. (Click to enlarge)

In the future, users who downloadthe app from the Raptr Web site will be able to sign up for a "loyalty program" that will reward those who use it. The entire premise of the Raptr app is to provide optimized settings, based on AMD hardware, for a number of games. Since Raptr bases its recommendations on anonymized data plucked from gamer PCs, there's an obvious benefit to expanding its data net as wide as possible.

Peter Ross, the ISV relations manager for AMD, said that about $250,000 in hardware and games had already been given away in the fourth quarter, and that would apparently be added to over time. All told, 20 million users have adopted the app, he said.

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