In the past few months, we’ve seen the launch of several e-book subscription services using a Netflix-style pricing model, where users pay a monthly fee and get access to any title in the catalog. A new service called Entitle is going in a different direction — users still pay a subscription fee, but they can only download a few books each month.
Isn’t that a worse deal? CEO Bryan Batten argued that it’s not, for a couple of reasons. First, Entitle users actually own the books they purchase, so if they unsubscribe they still have access to the titles that they’ve already paid for. And while many people have become accustomed to the pay-for-access model popularized by Netflix and Spotify, Batten argued that there’s still “a majority of people who like the thought of owning something.”
“With an all-you-can-eat type service, people might put five or 10 books on their bookshelf that they may not ever get to,” he said. “And they don’t get to them, they’re lost if they cancel.”
Second, the Netflix model may make more sense for, well, Netflix, where it really is possible to binge watch an embarrassing number of movies and TV shows. But while there are bookworms out there who read dozens titles in a month, for the average reader the number is probably much lower.
And appropriately for a content company, Batten said the biggest lure for Entitle should be the books themselves. The company has deals with major publishers including Simon & Schuster, HarperCollins, HarperCollins Christian, and Houghton Mifflin Harcourt, with more than 100,000 professionally-published titles from authors like Stephen King, Dan Brown, Doris Kearns Goodwin, Michael Crichton, Walter Isaacson, Janet Evanovich, Mark Helprin, Ernest Hemingway, and F. Scott Fitzgerald (uh, some of those are more contemporary than others). Batten pointed out that the Entitle catalog includes recent releases like King’s Doctor Sleep, Glenn Beck’s Miracles & Massacres, and Goodwin’s The Bully Pulpit.
For a point of comparison, when Scribd unveiled its subscription service in October, its big publisher deals were limited to HarperCollins (including HarperCollins Christian), and it didn’t include the publisher’s newest titles.
We actually wrote about Entitle last month in an overview of various “Netflix for e-books” services. At the time, however, it was called eReatah. Apparently, the biggest piece of feedback during the beta period was to change the name, and even Batten admits now that the old name was “pretty terrible.”
Entitle’s current pricing is $14.99 per month for two books, $21.99 for three books, and $27.99 for four books. (In some ways, the pricing seems closest to a book-of-the-month type model.)
The company is also announcing that it has raised $5.3 million in funding. (Turns out the funding was actually disclosed in a filing with the Securities and Exchange Commission over the summer, but the filing didn’t attract too much attention.) Batten said the money comes from a single investor who asked not to be identified.
You can read more about Entitle on its website and download its iOS app here and its Android app here.
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