YouTube will overhaul comments on videos to highlight the ones that actually mean something to viewers, the site said Wednesday.
The new system is designed to push better quality comments and ones from certain people higher up on the page while diminishing those from random viewers, YouTube announced Wednesday. The changes will start appearing this week, the Google-owned site said.
YouTube has several ways of identifying the more important people. At the top of the list, people will see comments from the video's creator, popular personalities, and people in the user's Google+ Circles, as well as engaged commentary about the video, YouTube said. Users will still be able to view comments chronologically by switching from "Top Comments" to "Newest First," if they want.
Google+
The changes are powered in a big way by the Google+ social network. To comment on videos, users need to be on Google+, and need to connect their Google+ profile or page with their YouTube account. Google has encouraged users to link their Google+ and YouTube accounts for some time now, but Wednesday's changes show that the company is ramping up its efforts to increase the exposure of its social network.
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