In the retail stampede that now marks the holiday shopping season, Black Friday is being trampled right along with the occasional unlucky store employee. We now live in a "Black November" dystopia: a nonstop onslaught of deals that starts the first day of November and lasts the entire month.
Matthew Ong, senior analyst, NerdWallet
"Black Friday has outgrown itself as retailers have cannibalized the name 'Black Friday' and used it to promote deals all throughout the month of November," says Matthew Ong, a senior analyst at NerdWallet. "This is partially a response to the late Black Friday date in 2013, but this Christmas creep is a trend that's been ramping up in the last few years and [is] only likely to continue."
But it's not just about the timing. A closer look at the deals around Black Friday show how the date has become a buzzword to trick people into pulling the trigger on shoddy deals. Retailers are manipulating prices and the products themselves just to get you into the store. Once you're in the store, they've already won. So before you camp out in line, read on to learn the real deal about Black Friday.
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