TechHive: Bing now pulls in TripAdvisor results for travel searches

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Bing now pulls in TripAdvisor results for travel searches Nov 21st 2013, 19:05, by Jared Newman Bing is beefing up its travel search results with deep TripAdvisor integration. Search for a term like "Las Vegas hotels," and you'll now see aggregated star ratings from TripAdvisor users alongside the search results. Clicking on the rating takes you to TripAdvisor's website for more detailed user reviews. TripAdvisor star ratings now appear within Bing search results. Bing also pulls TripAdvisor ratings into its own business listing pages, so if you click Details for any listing, you'll see individual reviews from both TripAdvisor and CitySearch. To read this article in full or to leave a comment, please click here Media files: bing_trip_advisor_2-100069373-small.jpg

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