TechHive: Amazon fires second shot at Netflix with 'Betas' launch

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Amazon fires second shot at Netflix with 'Betas' launch Nov 22nd 2013, 11:30, by Caitlin McGarry Silicon Valley is ripe for a television comedy, and it's fitting that tech giant Amazon would tackle the subject of startups for one of its first original shows, Betas. Betas follows four brogrammers as they develop their social networking app, BRB, in a Silicon Valley accelerator. BRB is similar to a slew of location-based dating apps on the market right now. "We thought we were being novel when we invented BRB," Betas co-creator Evan Endicott told TechHive. "During the course of actually getting [the show] set up and producing it, a few apps came along that do similar things." So it goes. Endicott said Betas imitates real life: Future episodes feature the BRB bros pivoting to something a little different. To read this article in full or to leave a comment, please click here Media files: amazonbetas_primary-100069381-small.jpg

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