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Rdio has found a way to keep the music playing in its mobile apps, even after users have exhausted their free trials.
Rdio's radio feature, known as "Stations," is now free on iOS and Android, with no subscription required. Users can create Stations based on artists, albums, songs, playlists, or genre, and Rdio will generate a play queue with similar music. Rdio also lets users tweak their Stations with a five-point "popular" to "adventurous" scale.
An example of Rdio's mobile Stations. (Click to enlarge.)
On their own, Rdio's Stations are similar to other streaming radio services like Pandora, Slacker Radio, and iHeartRadio. But they also act as a hook for Rdio's subscription service. For $10 per month, users can pick and choose from millions of songs on demand, create their own playlists and listen to full albums.
With free Stations, Rdio is taking a page from rival music service Spotify, which also offers free radio features on its mobile apps. Rdio will continue offering on-demand music for subscribers, who have also had access to Stations since August.
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