TechHive: Qualcomm exec: Apple's 64-bit A7 chip a 'marketing gimmick'

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Qualcomm exec: Apple's 64-bit A7 chip a 'marketing gimmick' Oct 1st 2013, 21:01, by Agam Shah, IDG News Service Apple's 64-bit A7 processor in the iPhone 5s is more a marketing stunt than a technical enhancement and though it will not deliver any immediate benefits to smartphone users, there are other reasons to move to 64-bit, a Qualcomm executive said on Tuesday. Anand Chandrasekher, Qualcomm's chief marketing officer "I know there's a lot of noise because Apple did [64-bit] on their A7," said Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, in an interview. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that." A benefit of 64-bit is more memory addressability, but that is not relevant in today's smartphones or tablets, Chandrasekher said. The iPhone 5s has only 1GB of DRAM. To read this article in full or to leave a comment, please click here Media files: iphone_5s_a7_performance-100056404-small.jpg

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