Not content to let Apple, Google, and Roku run away with the living room, a fresh rumor says Amazon plans to release a set-top box just in time for the holidays. The box, code-named "Cinnamon" according to The Wall Street Journal, would be around the size of a Roku box or Apple TV.
There were no pricing details—not even guesses. Apple TV carries a $99 price tag, while the cheapest Roku box you can get is $50 Roku LT.
As you might expect, Amazon's set-top box would tie into the company's video streaming service, Amazon Instant Video. But the Amazo-box would also offer music and video streaming apps from other providers, as well as offer a limited number of games, the Journal says.
Amazon reportedly hopes to boost its Prime membership with the set-top box. Prime is a $79 per year subscription that was originally meant to offer special deals on shipping, but has since morphed into a much broader offering. In addition to reduced costs on shipping, Prime also offers its users free streaming of around 41,000 movies and TV episodes along with access to a Kindle lending library stocked with more than 350,000 titles.
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