These days you don't just shoot video, you tell a story. And you don't just tell a story, you collaborate with others to create a blockbuster from various perspectives. Cameo, a new video app and platform for the iPhone released Wednesday, offers a choice on how you can frame your experience by letting you and your friends make cameo appearances in each other's cinematic productions.
Shoot a series of six-second clips into your video feed, either alone or with others.
In the new consumer video aesthetic of less is more, Cameos are brief. The app allots just two minutes for each film, regardless of whether you feature only your own clips or mix in other narratives. Each clip is a maximum of six seconds long, and even then you can trim to the most relevant parts and interweave them together.
The emphasis is less on length than on the emotion behind an experience, says Matthew Rosenberg, cofounder and CEO of Cameo, who began working on the app two years ago. He's convinced that video is the best way to express emotions and visceral experiences.
To create a Cameo, you can shoot through the app or choose clips from your camera roll. As you shoot, the clips are automatically uploaded to Cameo's clip source server, where they are processed and rendered in full HD. With "desktop-caliber" rendering in the cloud, there's no stress on your iPhone resources, Rosenberg says.
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