Alright, Instagram users. You're not going to like what I'm about to tell you, but you knew it was going to happen. In a few months, you're going to start seeing ads in your feed.
I know, I know. Go ahead and throw yourself to the ground, screaming, "But why, Instagram? Why?!" No judgments.
But Instagram is a company that has to make money—Facebook doesn't drop $1 billion on something to never see a return on its investment. And since you don't pay it to post your filtered latte art, advertising it is.
Analysts and journalists have long speculated as to when Instagram would introduce ads and what those ads would look like; now some details are starting to trickle in. In a Thursday blog post, the company said users will begin seeing "photos and videos from brands you don't follow."
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