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Facebook's much-discussed—and oft-criticized—plans to introduced video ads are out of the test phase and into the wild. The social network said Monday that video ads will soon appear in your News Feed.
DoubleDown's gaming app was one of the early testers of video ads.
But the videos aren't the 15-second brand free-for-all many were expecting. App developers will use the videos as part of Facebook's mobile app-install ad product—so instead of just an app screenshot with an "Install now" prompt, developers can offer up videos to make their apps look more appealing. Facebook had been testing video ads that would play without prompt for a small number of users last month, but it looks like this version of video won't autoplay.
"Potential customers will be able to click play to watch a video featuring your mobile app before installing the app," Facebook noted in a Monday blog post announcing the product.
It seems like tying the video ads to app installs is Facebook's way of testing user reaction. The company is encouraging companies to produce high-quality videos to avoid annoying users.
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