TechHive: Yahoo looks to freshen its image with a new logo

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Yahoo looks to freshen its image with a new logo Sep 5th 2013, 05:38, by Zach Miners, IDG News Service Yahoo's logo is now a little bit sleeker, under a redesign unveiled Wednesday in keeping with the company's reinvention efforts. The Internet company previously had a blockier-type font for its purple logo, its letters slightly out of alignment. The new look is slimmed down and more horizontally lined up, but still purple. The logo's characteristic exclamation point also remains intact. "We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," said Yahoo chief marketing officer Kathy Savitt, in a blog post describing the changes. The new logo will begin appearing across Yahoo properties globally starting Wednesday night, the company said. To read this article in full or to leave a comment, please click here Media files: yahoo_new_logo-100052716-small.jpg

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