TechHive: What kind of ads would you 'like'? Facebook wants to know

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What kind of ads would you 'like'? Facebook wants to know Sep 27th 2013, 20:20, by Zach Miners, IDG News Service Facebook wants to make its ads less annoying to users by only showing them what they want to see, even if it means a dip in ad exposure for some marketers. The company is changing its ads algorithms to provide users with advertisements that are more relevant, and desirable, to them, it said Friday. Facebook already takes information both from marketers and end users into account when deciding how to place advertisements. But the social network will now put more emphasis on feedback from users to decide which ads to show them. "We are currently working on some updates to the ads algorithms to improve the relevance and quality of the ads people see," Hong Ge, Facebook's engineering manager of news feed ads, said. To read this article in full or to leave a comment, please click here Media files: facebook-privacy-100052291-small.jpg

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