TechHive: Topsy wants to become the Google of Twitter search

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thumbnail Topsy wants to become the Google of Twitter search
Sep 4th 2013, 21:33, by Zach Miners, IDG News Service

Searching through Twitter's archive of tweets can be frustrating—they are sorted on the site by Twitter's own algorithms, and older tweets tend to get buried. Google? Forget it. Topsy, an analytics company, wants to do it better.

The San Francisco-based company announced Wednesday that it has indexed Twitter's complete archive of public tweets dating back to 2006, giving users simple tools to search through it.

President Barack Obama's first tweet? According to Topsy, it was posted six years ago and read: "Thinking we're only one signature away from ending the war in Iraq."

People can use the tools for free at Topsy.com. The site offers more advanced paid tools that can be used, for instance, if marketers want to track the effectiveness of an advertising campaign.

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