TechHive: Netflix rolls out individual user profiles, offers personalized recommendations for the whole family

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thumbnail Netflix rolls out individual user profiles, offers personalized recommendations for the whole family
Aug 1st 2013, 14:11, by Ian Paul

Soon, you won't have to worry about getting recommendations for Barney episodes and romantic comedies mixed in with your superhero cartoons and high-powered action flicks. On Thursday, Netflix said multi-user profiles for single accounts will begin rolling out to all users worldwide. If you don't see the new addition to your account yet, Netflix says you will get it within the next two weeks, though not all devices will support multiple profiles out of the gate.

With multi-user profiles, viewing tastes for each member of your family no longer have to be jumbled together into one giant mess. So if you're watching "Orange Is The New Black," while your significant other is more interested in "House of Cards," the latter show won't overtake the former in the coveted "Recently Watched" slot on your Netflix home page.

Mom and Dad's taste recommendations will no longer be overrun with kids' shows.

Multi-user profiles also mean recommendations for new shows and movies can be more precisely tailored to the viewing tastes of individual members of your household. That's an especially great boon for parents who don't have much use for Elmo and Curious George videos after 9 p.m.

Playing with Netflix profiles

Netflix's profile pic options.

Netflix began testing user profiles with a select number of accounts back in January. We took a look at the feature back then and not a lot has changed with the official rollout. Each account can add up to five user profiles, and you can specify whether profiles are for children under 12. Profiles for kids display Netflix's Just for Kids section, along with recommendations for other kids' shows based on previously viewed content.

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