Users of the Google Maps app will soon start seeing more ways to interact with paid content within the app, the company recently announced.
After a user performs a search with the app, ads for local businesses will now appear at the bottom of the screen starting Thursday, the company announced in a blog post.
The new ads will be coming to Apple's iPhone and iPad and to Android-based smartphones and tablets. Google has been placing promotional content in its Maps app since at least 2010, but Thursday's changes provide more opportunities for users to find information about businesses that Google flags as being relevant to their searches.
More than 1 billion people use Google Maps services every month, according to the company.
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