TechHive: Barnes & Noble continues slashing prices, reduces backlit Nook e-reader to $100

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thumbnail Barnes & Noble continues slashing prices, reduces backlit Nook e-reader to $100
Aug 19th 2013, 16:17, by Ian Paul

Barnes & Noble has dropped the price of its backlit Nook e-reader just in time to catch up on some summer reading around the campfire.

Available right now, you can pick up the Nook Simple Touch with GlowLight for $99, a $20 savings from its previous $119 price tag, and a full $400 less than its original debut price in early 2012.

The last time Barnes & Noble cut the price of the GlowLight Nook was to meet the price of Amazon's Kindle Paperwhite, a similar e-reader that debuted for $119 last September. This time around, however, Barnes & Noble's move doesn't appear to be in direct response to a single competitor—though its new sub-$100 price makes the Nook Simple Touch with Glowlight the cheapest backlit e-reader around.

The latest price cut could simply be the fact that 16 months after its first debut, the GlowLight Nook is now cheaper to make thanks to a tuned up supply chain.

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