Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.
The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in marketing and deploying their games on Facebook mobile clients, in exchange for an unspecified percentage of the revenue that the Facebook versions of these games generate.
"With more than 800 million monthly users of our mobile apps and more than 260 million people playing games on Facebook, we are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users," wrote Facebook software engineer Victor Medeiros, in a Facebook post announcing the new program.
The initiative specifically targets small and medium-size developers that may have already developed some games for mobile clients, but would like to broaden their user bases.
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