It you are younger than 30, you probably don't have the same relationship with music videos as we pre-millenials. But trust me, they were once a very big deal. While not as central to youth culture as they once were, artists are still experimenting with the form and thanks to the Internet, music videos are more accessible than ever. The Web provides easy access to just about every video put out by your favorite artists.
That's why a recent Billboard.com report that says YouTube is preparing to launch an on-demand video service that will include a paid tier is so utterly perplexing.
According to the Billboard story, which cites unnamed "sources familiar with the plans," YouTube is developing a videocentric on-demand service that would be separate from Google's subscription-based All Access music service. The new YouTube-branded video service will reportedly offer a free tier with unlimited on-demand access to full tracks across all platforms—so basically, exactly what YouTube is now.
The report goes on to say that YouTube will also offer a paid tier for the service with a monthly fee of "around $10." What will users get for their monthly fee? According to the report, they will probably (there was some speculation there) get ad-free access, the ability to stream full albums, and the ability to cache songs or videos.
To read this article in full or to leave a comment, please click here
ConversionConversion EmoticonEmoticon