Google+ has struggled to persuade the Internet that it's more than Facebook Lite, so Google's social network is taking a new approach: repositioning itself as a hub for photographers.
It's not exactly an abrupt shift for the network, which overhauled its image and launched new photo enhancement and organization tools at Google I/O in May. But Google vice president of engineering Vic Gundotra on Tuesday made photography the prime focus of Google+ going forward with a slew of new photo and video features.
Gundotra announced that Google+ has 300 million monthly active users today, up from 190 million in May, uploading 1.5 billion photos to the network each week. It took Google+ a year and a half to grow to 190 million active users in the social stream—not just users signed in to other services with a Google+ login—so another 110 million in less than six months is a pretty impressive feat. Photos are key for the network, which needs to set itself apart from Facebook and the hundreds of social apps chomping at its heels.
Now you can turn Auto Enhance on high to turn your beach scene into a stunning work of art.
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