TechHive: Surface RT usage skyrockets after steep price cuts

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thumbnail Surface RT usage skyrockets after steep price cuts
Aug 26th 2013, 14:04, by Brad Chacos

It looks like you can stimulate demand for the Surface RT—if you give them away for practically nothing.

Mere weeks after Microsoft took a whopping $900 million accounting write down on its Windows RT-rocking tablet, new usage numbers from AdDuplex suggest that the Surface RT has picked up significant steam since April, which was the last time the advertising firm pulled back the veil on Windows 8/RT usage stats from its network.

The Surface RT has always been the pace-setter in AdDuplex's Windows 8 usage, but the device's slice of the overall usage pie had been steadily shrinking over the firm's last few reports. That's changed: The Surface RT's usage share jumped grew from 6.2 percent in April to 9.5 percent in August, meaning nearly one out of every ten devices touching AdDuplex's advertising network is now a Surface RT.

The Surface Pro also got in on the growth spurt, jumping from the 23rd most-used Windows 8 device in April to the seventh most-used in August.

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