The New York Times has joined up with IFTTT.com (If This, Then That) to let you choose to receive an SMS every time a new movie review is published, or to send the latest business news to your Instagram, Pocket, or Readability account.
IFTTT announced Monday that it added an official New York Times channel to its service.
The Times is just the third news organization to make its content available via IFTTT following Buzz Feed and ESPN. You don't need a Times subscription to get the newspaper's content delivered to you using IFTTT. However, the Times didn't specify if IFTTT use will count against the monthly 10-article limit for non-subscribers.
If this, then what?
The New York Times joins the If This, Then That movement.
The best way to think of IFTTT is as an automated digital personal assistant. IFTTT takes actions for you based on the simple statement, "if this, then that" that are built into what IFTTT calls recipes. If you want to know when it's going to rain, for example, you could create a recipe that says " if the forecast calls for precipitation, then send me an SMS."
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