TechHive: 100 American Eagle stores, hungry for data, will ping shoppers' phones

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100 American Eagle stores, hungry for data, will ping shoppers' phones Jan 17th 2014, 14:08, by Zach Miners Some 100 American Eagle clothing stores may not need greeters anymore: Soon they'll be saying a different kind of hello on your smartphone, advertising the latest deals. On Thursday, the retailer announced a partnership with Shopkick, a company that makes a transmitter that can communicate with smartphones using Bluetooth low energy signals. To go with it, Shopkick also makes a mobile shopping companion app for iPhones and Android devices. For people who have the app installed on their smartphones, participating American Eagle stores will now detect when customers walk through the entrance by using shopBeacon transmitters that have been placed in some of their most high-traffic stores in New York, Los Angeles, Chicago and other cities. A Shopkick shopBeacon To read this article in full or to leave a comment, please click here Media files: shopkick_phone-100225995-small.png

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