A slightly-smaller percentage of American families plan to buy a tablet during the holiday sales season than last year, a market research company reported today.
According to Dallas-based Parks Associates, 29 percent of 2500 U.S. households surveyed said that a tablet was on their to-get gift lists, down from 32 percent in the same period of 2012.
But tablets remain the hot-ticket item in consumer electronics, said John Barrett, director consumer analytics at Parks—and Apple's iPad is still the top preferred brand, repeating its position of 2012 and 2011. Amazon, which sells the Kindle, and Samsung were again in second and third place, choice-wise, while Microsoft products made their debut this year in the fourth spot.
Microsoft sells its own line of tablets, dubbed Surface, in several configurations, including the lower-priced Surface 2 that runs Windows RT and the more expensive Surface Pro 2,a> powered by Windows 8.1.
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