Prepare to have your mind blown: This weekend, the creator of the popular AdBlock software—which kills the ads you'd normally see while trawling the Web—launched a crowdfunding campaign to pay for ads encouraging people to use AdBlock and block Internet ads.
Whoa.
As brain-bending as the concept sounds, AdBlock isn't dreaming small. The $25,000 minimum fundraising goal will oh-so-ironically go towards the creation of banner ads to spam the AdBlock ethos, and AdBlock founder Michael Gundlach promises to spread the word via a Times Square billboard if the donations hit $50,000, or a full-page ad in the New York Times if the campaign raises $150,000.
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